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For South African salons, studios, clinics and restaurants

Bookings that run themselves. Pricing that stays put.

Clients book online from your WhatsApp or Instagram link, get reminded automatically, and pay deposits when you ask for them. You get a calendar that never double-books, one flat monthly fee in rand, and no commission on your own clients.

Start a 14-day free trial See pricing
20 minutes to set up, no sales call R149 a month for a solo professional Zero per-booking fees
Glow Studio
1. Service ›2. Staff ›3. Date & time ›4. Details
Ladies cut & blow-dry60 min · with Thandi
R450
09:00
09:15
10:30
11:00
13:15
14:00
15:30
16:15
Tue 20 Oct, 11:00Reminder sent 24 hours before
✓
Confirm booking
Built for appointment businesses

One calendar for the way you actually work.

Staff with their own hours and time off, services with buffers and deposits, walk-ins and phone bookings next to online ones, and clients who can change their own appointments without calling you.

Hair salonsBarbersNail barsBeauty & skinMassage & wellnessClinicsTutors & consultantsRestaurants
How clients book

Three taps on their phone. Nothing to download.

Open your linkShare it on WhatsApp, Instagram, Google or your website. The page shows your services, prices and real availability.
Pick a timeOnly genuinely free slots appear, with buffers and time off already taken into account. “Anyone available” shows the most options.
ConfirmA confirmation goes out immediately and a reminder before the appointment, with a private link to reschedule or cancel within your notice period.
What you get

The parts that actually save you money.

0 double bookings

Conflict-safe calendar

Overlaps are blocked by the database itself, not just the screen, so two people booking the same slot at the same second still can't collide.

24 h reminders

Confirmations and reminders

Email is unlimited and free. WhatsApp and SMS reminders are included in every plan, with the exact per-message price shown before you ever go over.

Deposits

Protect busy slots

Ask for a fixed or percentage deposit per service. Online bookings hold the slot until the deposit arrives, then confirm automatically.

No-show rule

Missed once, deposit next time

Switch it on and anyone who no-showed must pay a deposit before their next booking is confirmed. Waive it for trusted regulars with one click.

CSV in, CSV out

Your data stays yours

Import your client list in minutes with a dry run that flags duplicates. Export clients and bookings whenever you like, even after you leave.

5 roles

Your whole team

Owners, managers, receptionists, staff and read-only accounts. Private client notes are visible to owners and managers only, and every change is logged.

Restaurants

Tables, sittings and party sizes, handled.

Set up your tables with their seat counts and the sittings you offer. Guests choose Lunch or Dinner, how many are coming, and a time. Atlas seats them at the smallest free table that fits and never gives the same table away twice. Add a deposit to Friday dinners and no-shows stop costing you covers.

Example floor
Tables for 2×3
Tables for 4×3
Table for 6×1
Table for 8×1
Dinner sitting2 h + 15 min turnaround
Deposit on dinnerR100 per booking

A party of 5 at 19:00 gets the 6-top; the next party of 5 gets the 8-top; a third is told the time is full.

Pricing

One flat fee. No per-staff surcharges, no commission.

Prices in rand, excluding VAT. Every plan starts with a 14-day free trial of Team. Pick a plan when you're ready; your data stays either way.

Solo
R149 /month

One professional, online bookings and reminders.

  • Online booking page and calendar
  • Client records, import and export
  • Unlimited email confirmations and reminders
  • 150 WhatsApp/SMS messages a month
  • Deposits and no-show protection
  • Restaurants: up to 6 tables
Team · most popular
R349 /month

Up to 5 bookable staff, one price.

  • Everything in Solo
  • Up to 5 staff calendars
  • 500 WhatsApp/SMS messages a month
  • Team roles: manager, receptionist, staff
  • Reports and staff utilisation
  • Restaurants: up to 15 tables
Growth
R649 /month

Busy salons and studios up to 12 staff.

  • Everything in Team
  • Up to 12 staff calendars
  • 1,000 WhatsApp/SMS messages a month
  • Priority support
  • Restaurants: up to 40 tables

Messaging, priced transparently

Email, any volumeFree
Extra WhatsApp reminder or confirmationR0.25
Extra SMS (when WhatsApp isn't available)R0.45
Marketing WhatsApp messageR0.95
Marketing SMSR0.45

Marketing broadcasts are never bundled: you see the cost before sending, and clients can opt out with one reply.

What would I pay?

R349
Plan
Team
Messages used of included
311 / 500
Extra messages
R0
Marketing
R0

Estimate per month, ex VAT. Assumes 1.15 WhatsApp/SMS messages per appointment on the default setting and 2.3 when everything goes over WhatsApp.

How we compare

Why the flat fee matters.

Per-staff pricing from international products adds up fast; local alternatives charge more for the same team size and treat WhatsApp as an extra.

Monthly, 4-person salonFreshaSalonzGetMeBookedAtlas
Subscription≈ R988 (4 × US$14.95)R499R499R349
Per-booking or deposit feesOnline payment fees + 20% on marketplace first visitsVaries by planR5 + 1.5% per deposit on StandardNone
WhatsApp remindersMessaging allowance, paid excessCheck planCheck plan500 included
Restaurant tablesNoNoNoYes

Restaurants: reservations without the reservation-platform price tag

Monthly, 15-table restaurantDineplanAtlas
Software subscriptionR1,049–R2,400 on promotion (regular R1,750–R3,500), SMS and card processing extraR349 Team (up to 15 tables) · R649 Growth (up to 40)
Prepaid / deposit bookingsR6 platform fee per booking plus 2.9% bank feesNo platform fee; your own PayFast rate, paid straight into your account
WhatsApp and SMS remindersSMS charged extra500–1,000 messages included
No-show protectionPrepayment onlyDeposits per sitting plus an automatic deposit rule for guests who have no-showed
Diner marketplace listingYes (R2,900/year listing-only option)Not yet; you keep your own channels and your own guest list

Competitor prices from their public pages, October 2026, converted at R16.50 per US dollar where applicable. They can change; check their sites for current terms.

Getting started

Live in about 20 minutes, on your own.

Create your businessName, timezone, and whether you book people or tables.
Add services or sittingsOne-click templates for hair, barber, nails, beauty, massage and restaurants.
Add staff or tablesHours per person, seat counts per table, time off and closures.
Set your policiesCancellation notice, reminder timing, deposits and no-show protection.
Choose a planSee your estimated monthly cost first. The trial continues regardless.
Publish and shareCopy your link, make a test booking, import your client list, invite your team.
Questions

Straight answers.

Do my clients need an app?

No. They open your link on any phone, pick a time and confirm. They get an email confirmation with a private link to reschedule or cancel within your notice period.

Can I take deposits without a card machine?

Yes. Set a deposit per service; online bookings are held as “awaiting deposit” until you record payment (cash, card machine or EFT). Online card deposits through a South African gateway are on the roadmap.

What happens when someone doesn't show up?

Mark the appointment as a no-show. If no-show protection is on, that client's next online booking needs a deposit before it is confirmed. You can always waive it for someone you trust.

Where do WhatsApp messages come from?

From a verified Atlas Bookings number, with your business name in every message. Replies reach you in the app. Busy businesses can add their own dedicated number.

Can I bring my existing client list?

Yes. Upload a CSV with name, email and phone. A dry run shows duplicates and errors before anything is saved. You can export everything at any time, including after you cancel.

Is my clients' information safe?

Each business's data is isolated and access is role-based; private notes are limited to owners and managers; every sensitive action is logged. Personal information is handled under POPIA and you remain the responsible party for your clients' data.

Is there a contract?

No. Month to month. Change plans or leave whenever you like and take your data with you.

Join the pilot

Be one of the first businesses on Atlas.

Pilot businesses get hands-on help importing their clients, pilot pricing locked in for the first year, and a direct line to the people building the product.

Email us

Tell us your business name, how many staff or tables you have, and what you use today.

hello@atlasbookings.co.za

WhatsApp us

Quickest way to get a demo booking page set up for your business.

+27 00 000 0000